• Project Planning
• Research
• Audience Development
• Design
• Procurement
• RIBA Work Stages

Our audience development planners help you to understand and define the objectives for the interpretive design and for your marketing and promotional plans. We will conduct a thorough market audit to help position your attraction, determine who the potential audiences are and how they might best be reached. We will also provide you with an analysis of your market situation, identify potential target audiences and set realistic target numbers for visitors.

Our experience and understanding of the complex heritage tourism and day visitor markets help us to manage the alignment of audience needs with the interpretive approach. We work closely with you throughout the whole process to make sure this happens.

Our in-house team of Chartered Marketers and Chartered Designers is uniquely positioned to provide a fully integrated research, design and implementation programme for your new brand or visual identity. To complete the package, we offer bespoke marketing and promotional planning, the creation of web and traditional print-based communication graphics and advice on an appropriate media mix.